OM or ADD?

Ever stop to wonder what’s behind the current Yoga craze? It seems like the number of practitioners has been growing by some 20% a year in the USA; “Statistics Brain” tells us that $27 billion was spent on Yoga products in the USA alone in the last year. It might be interesting to correlate the

Editorial Integrity and the Sponsorship Model

Some online publishers searching for alternative business models to the traditional one, where the readers pay for content, arrive at the sponsorship and advertising models, where private interests pay the publisher to make content available for free. This is in return for some benefit to the sponsor, which may involve a sponsor logo or pop-up