Content Imperative: The lead author of the best-selling reference book series, Young’s Effects, sought to develop an international editorial board of eminent pathologists to extend his more than thirty years of research into a vital and growing global resource that is available not only to doctors, but to anyone whose life depends on the correct interpretation of a laboratory test.

Young’s Effects Online is now a comprehensive, current, multi-authored database site featuring the latest information on the effects of drugs, diseases, herbs, and preanalytical conditions on clinical lab tests. This information is a lifesaving resource. During beta testing, medical professionals changed prescriptions for their patients based on information found at Young’s Effects Online.

OBS's Role:

• Business model development
• Project management for an international author/editor group
• Information design to merge multiple sites while preserving brand identity
• Engineering of multi-author content management system (CMS) that functions both offline and online
• Author and editor support and coordination
• Online sales and marketing
• Running focus groups
• Managed hosting
• International customer support (by telephone and e-mail)

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