What's New

Volcanic Consequences

Our trip to London Book Fair was scotched because of the Icelandic volcano, cancelling our rights and other business meetings we had scheduled. However, it appears that the once-perceived-to-be-flagging BEA later this month will enjoy a boost in business, as many globally-based companies who couldn’t make the London fair still perceive f2f as the best way to do business, and will come to NYC! Not only the volcano,  but also a shift in publishing towards a 24/7/365 business and away from a seasonal, list-based marketing orientation, is pushing BEA to redefine itself, balancing its marketing impetus with rights trading and industry education as a focus. Whatever it takes to best serve those humans who come, in person, to do business face to face, that will emerge as the recipe for success.

Leave a Reply